What is Mass Text Messaging and How to Send a Bulk SMS in 2026? (Explained)

Wondering Why?

• Wide Range of Innovative SMS Marketing Features
• Superior protection and carrier compliance (HIPAA and TCPA)
• Concierge 24X7 long-term Human Support
• Easy to Use and Schedule Texts
• High Deliverability

As a trusted SMS marketing and business texting platform, TXTImpact offers an extensive suite of features designed to make customer communication seamless, scalable, and effective. With high deliverability, powerful automation, and user-friendly tools, it’s built to serve businesses of all sizes.

You can customize bulk SMS campaigns effortlessly — from personalized texts to scheduled messaging — ensuring every message feels timely and relevant.

Once your campaign is live, TXTImpact provides real-time feedback, analytics, and reporting so you can measure performance and continuously optimize your results.

And the best part? Beyond mass texting, TXTImpact includes Landline Texting, Email-to-Text, Outlook Texting, SMS Polling, Text-to-Screen, and more — all under one affordable plan with no hidden charges.

If you want to start mass texting today, you can sign up with TXTImpact and unlock a proven, affordable way to grow your business and engage your audience.

This is a common question from marketers who are new to this segment. What differentiates the two? Although they both might seem similar, there are big differences between mass text vs group text. Mass texting and group texting are both ways of reaching multiple people at once.

It is essential to conduct thorough research before signing up for a mass texting service. The best way to do it is to opt for a free trial, then try, test, and understand how the system benefits your priorities. Try TXTImpact Free Trial.

If you're wondering, 'Do I need special software to send mass texts?' — the answer is yes. The good news is, when you subscribe to TXTImpact for SMS marketing, you can send mass texts from almost any device (i.e., your computer, an Android device, or an iPhone), anytime, anywhere,

And this is because a good mass texting service gives you the freedom to do your business without being tied to one device.

Many people choose to send mass texts from a computer. If you’re exploring how to send a mass text from different devices, starting from a computer or web browser is often the easiest route.
TXTImpact’s cloud-based dashboard features a seamless UI to log in, upload contacts, write your message, and schedule it without the need to install any software. This is great for organizations of all sizes looking for a business text messaging platform that is accessible on any device.

Read: A Step by Step-by-Step Guide on sending Mass text using Texting service TXTImpact

Here are some best practices for mass texting that marketers often use and mavericks suggest as a mantra.

1. Ask Customers to Opt In
   To work in tandem with the Telephone Consumer Protection Act (TCPA) 1991, you must get clear permission from customers before texting them. This means they must opt in to your texting service first.
   You can do so by adding a simple texting widget on your website or by using an opt-in keyword to secure an easy spot. Also, explain what the texting service is and what kind of messages they’ll get.
   Example: “Text TECH to (911) 562-0500 for monthly news on our AI updates.”
   Once someone opts in, send a confirmation text to double-check they signed up voluntarily. It’s also important to educate them on how to opt out, like “Text STOP to stop receiving text messages.”
   You can also mention the benefits of signing up, such as real-time order updates and immediate responses. Add your opt-in texting service info to all customer touchpoints like email signatures and newsletters.

Read: How to build sms subscriber list organically? (13 Easy and Safe methods)

2. Segment Your Contact Lists
   Consumers, or people in general, appreciate things that are personalized and relevant. You can meet this expectation by using your business text messaging platform to organize contacts into groups. Create segments based on common traits like purchase behavior, abandoned cart, or loyalty status. This way, each group receives messages as per their expectations.
   Example: “Hi John! Want to learn how we home make your own Maple Syrup? Check out our making process on our About page >> {{URL}} Text STOP to unsubscribe.”

3. Personalize Your Messages
   People ignore messages that feel generic. To fix this, add custom fields to your templates. These fields will be filled in with each customer’s details, like their name, order history, or loyalty points. This makes your mass text messages feel personal, even though you’re sending them in bulk.
   Example: “Hi Hillary, have you checked our Summer collection yet?”
   Also, integrate your TXTImpact with your CRM system, like Salesforce, to ensure accuracy and send hundreds of personalized messages in one go.

4. Keep it Conversational
   Mass texting isn’t just for promos. Go beyond sales with Conversational Messaging that invites customers to respond. Try sending invites to a Q&A session, telling them about a one-on-one service, or conduct polls that generate real conversations.

5. Provide Value
   Every text you send should deliver clear value to your customer. That way, they’ll stay on your list and look forward to your messages. Send targeted, original, customer-focused content rather than generic promotions. Think about what mass texting is and how it works in terms of value delivery.

6. Best Time to Send Marketing Texts
   Even though texting feels casual, texting etiquette still matters. Don’t send texts super early or late at night. The best time to send marketing texts is during normal business hours, after the morning rush, but before the end of the workday. Also, don’t spam your list. Set a clear texting frequency when customers opt in, and stick to it.

7. Stay Professional (Within Reason)
   Texting is more casual than email, but it still represents your brand. Don’t text customers the way you text your friends. Always introduce your brand and use proper grammar and spelling. Keep the tone friendly but professional.
   Use emojis or GIFs sparingly. If your brand targets a Gen Z crowd, you can relax your tone a bit. The goal is to find the sweet spot: fun, helpful, and still trustworthy.

8. Track Performance
   Your mass texting platform (TXTImpact) features built-in SMS performance tracking tools. Use them to check what’s working and what’s not. Look at your customer subscription rate, unsubscribe rate, and response rate. These tell you how well your campaign is performing.
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1. Appointment Reminders
   Mass text messages are a great medium for sending appointment reminders via SMS and subscription renewals. It is more effective and works well compared to counterparts like emails or voicemails.
   Example: "Dear Adam, your appointment has been scheduled for tomorrow, at 4 pm. Reply "C" to confirm your appointment or "R" to reschedule."

2. Send Promos
   Through mass texting, businesses of all sizes can send text promotions for retail to recipients at a very economical cost as compared to digital ads.
   Example: "Hey, James! Don't miss out on your World Health Day Sale this weekend! Avail a 10% discount on all dental services!"

3. Ask for Feedback
   When you offer a service to a customer and want to know their thoughts, mass texts are a great way to generate both feedback and online reviews. In your mass text, attach a Google review link. So customers can directly click the attached link and provide feedback.
   Example: "Hey, we are happy to have served you and would love to hear your feedback via the link below. We promise it won't take more than 2 minutes. Thanks!"

4. Mass Text Alerts
   Suppose there is a tornado in your state, and you have around 20 customer appointments scheduled at your doctor’s office. How will you inform your customers that your business will be closed for two days? Will you text or call each of them individually? Well, good luck with that!
   Mass texting platforms will help you easily pick the recipients from your list, type the message, and send emergency alert text to all those people at once. That's it, you're done!
   Example: "Important update: Due to severe weather conditions, our office will remain closed on Oct 20–21. All appointments will be rescheduled. Stay safe!"

5. Follow Up with Customers
   Mass texts are a great way to follow up with your customers via automated texts and personalized reachouts.
   Example: "Hey Harry, this is Julia from Florida Real Estate Company. I am happy to announce that we have a place that perfectly matches your needs. Would you be able for a quick meet-up? If yes, please feel free to block a time on my calendar ."

From education and healthcare to nonprofits and unions, organizations utilize mass texting to engage with their publics in the very moment. Here's how industries are leveraging mass text messaging to enhance engagement.

Before availing your mass texting service plan, it is advisable to opt for a TXTImpact free trial and get a first hand understanding of your requirements. Also, TXTImpact has texting plans for everyone - small teams, big companies, and developers.

The most economical plan starts at just $5/month and gives you 100 messages. Small businesses can start with a $29/month plan for 500 messages. Bigger teams can go for the $625/month plan with 25,000 messages. All plans are flexible, with no setup fees, and you can add more users or features if needed. U.S. users may have to pay small one-time fees for things like registration.

In 2026, communication is all about speed, personalization, and reach — and that's exactly why mass texting makes more sense. From small businesses looking to engage local customers to nonprofits seeking better outreach, mass texting is now every marketer's go-to strategy.

By implementing the best practices outlined in this guide and selecting the right mass texting service tailored to your specific needs, you can create engaging, compliant messaging campaigns that yield meaningful results for your organization.

Why don’t you sign up for a free trial and get a first-hand experience of the great things that mass texting brings for you? 15-day free trial!

Also Read:

• 10 Best Mass Texting Services for Businesses 2026 (Ultimate Guide & Comparison)
• 9 Common SMS Ticketing Software Challenges (And How TXTImpact Gets It Right)
• 10 Best HIPAA Compliant Mass Texting Services for Healthcare Providers (2026)